![]() Most Instagrammers use it by posting a photo, then a quote, followed by a photo and another quote. The checkerboard grid alternates between two colors or post types. Once you have an idea of your brand’s visual theme, then you’ll have a better idea of the color and look in each square of the grid. ![]() What are the best colors that describe your or your brand? What is your niche? How will you use Instagram to communicate with your audience? Through a consistent visual theme, they are able to feature their products in a crisp and clean way.Ī good tip is to choose a color and aesthetic that reflects your personality or your brand’s. This helps your entire feed achieve a consistent look and feel, across every photo you post.įor example, The Minimalist-a seller of designer-made pieces-posts photos that have a minimalist black and white aesthetic. Popular Instagram feeds have 1 or 2 prominent colors, while others stick to a consistent filter. Don’t think about the layout, but choose your feed’s core colors and filters wisely. ![]() This is the most basic Instagram grid layout. Now, let’s explore some Instagram layout ideas and styles that will make your account pop. It’s not just about a good-looking feed, it’s about making people feel a certain way. But knowing why it works is also crucial. Knowing how to make a good Instagram grid is key. Adding new things to the grid can make the brand seem current and relatable to younger people. Even if a brand has a set style, it’s good to know what’s new and popular. Staying Fresh: Instagram changes a lot, just like other social sites.This can get the brand more followers and maybe even more buyers. When more people do this, even more people can see the brand. It can also make more people like, comment, or share. Engaging and Fun: An effective Instagram grid isn’t just about looks.Is the brand simple? Fancy? Bold? The right grid can show this. Showing What the Brand Is: The type of grid, colors, and style can show what a brand is like.Colors make us feel things, which means that brands can use colors in their Instagram grid to make people feel a certain way. Colors and Feelings: Using colors in grid layouts is not just to look good.If done well, it can make people feel close to the brand. Telling stories is a strong way to sell things. Telling Stories with Pictures: Some Instagram grids, like ‘Row by Row’ or ‘Puzzle Layout’, let brands tell a story.Looks Matter: First impressions matter! People often decide if they like a profile within just a few seconds, so a well-organized and visually appealing grid can make a positive impact, encouraging followers.For brands, a consistent Instagram grid post layout can make people trust them more. When things match, we know what to expect. Simple and Predictable: Our brain likes things that match (Mattson, 2014).Our brain likes things like balance, patterns, and things that match, which is why some grid layouts grab our attention more. But it’s also important to know why these layouts work well with viewers. Understanding the basics of Instagram grids is key. Understanding Instagram Grid Design: The Simple Psychology
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